"This week’s big announcement on NSW’s taxi reforms is quite possibly the best news for the taxi industry in a long time. NSW Premier Barry O’Farrell and Transport Minister Gladys Berejiklian deciding to cut the surcharge costs and regulate taxi apps has really shaken up one of Australia’s most monopolized markets. We’re going to see some big changes to the taxi industry. But, what do these regulations actually look like and what do they mean for the app start-ups?"
"Being a disruptive start-up in any market can mean facing a lot of challenges. One of the biggest is when large incumbent players start reacting to your presence. As a new entrant, and generally a smaller business, how do you handle this? What’s the best approach? According to some, you get excited about it."
"2013 was a huge year for ingogo, who announced a partnership with ANZ, successful million dollar fundraising rounds in February, August and December...Not only is the payment system an additional revenue stream from their taxi business, but also has significant potential to be rolled out into other industries."
"It was a good year to have a taxi booking and payment app in need of venture capital... as investors sniffed Cabcharge’s decades-long monopoly was in decline, with surcharge-slashing reforms in Victoria thought to be just the first, ahem, cab off the rank. "
"In Sydney where drivers have had the luxury of choice... those who have become app savvy report an increase in earnings of 20-30% and most claim they are doing at least twice as many bookings using an app as through their network"
Channel Ten's Eyewitness with a story about safety in taxis during the holidays season showcasing ingogo's new SMS feature
Hamish, ingogo CEO and Founder explains about the ingogo app as a way to get a taxi to alternative places to party in Sydney this New Years Eve.
"Investment bank UBS and private equity funds have poured $3.4 million into ingogo, which offers a mobile-phone taxi-booking app, valuing the two-year-old Australian start-up at $25 million as it prepares to list on the Australian Securities Exchange next year..."
ingogo was voted one of the top 100 coolest companies in Australia for 2013 by Anthill magazine after reviewing hundreds of Australian companies.
"Amongst the five impressive pitches, ingogo was selected as the inaugural winner of the Future of Payments StartUp Pitching Event..."
"SYDNEY start-up ingogo and ANZ Bank plan to disrupt the taxi industry by equipping drivers with Google Android smartphones that can accept all forms of payments, even corporate accounts..."
"LOCAL taxi booking app Ingogo has drummed up another $1 million from investors and beefed up its board..."
"Ingogo, available in Sydney and Melbourne, is one of the better booking systems that puts you directly in contact with nearby taxi drivers.."
"it works like a GPS, you log on , it locates your position and shows available cabs..."
"ingogo gives drivers a smartphone connected to a magnetic stripe card reader that allows them to accept credit card payments"
"Ingogo uses smartphone technology to enable passengers to directly contact drivers, rather than booking a call through networks"
"The iPhone-based system, known as Ingogo, has shaken up the 'first come, first served' system run by established networks..."
"Since launching in Sydney eight weeks ago, Ingogo has signed up almost 1000 taxi drivers and 34,000 passengers have downloaded the app"
"Ingogo received a $250,000 Commercialisation Australia grant to develop a corporate taxi system in competition with its main rival, Cabcharge"